Social media



Social media can be considered in at least two groups: Twitter and Facebook (Google+ and similar ones can also use the present suggestions).

In general terms, the account user should ideally be respectful with audience, diplomatic and have excellent orthography and the use of the account should be regular. Promoting any public mensan activity -such as lectures or testing sessions- and solving general questions regarding the organization.

Good Practices for Mensan Twitter PR accounts: 

Post from 2 to 10 tweets a day, this will help you be present but not abusive.

Suggested topics for tweets and Retweets (RT): 

 ▪     Phrases on intelligence, education, learning, giftedness

 ▪     News on intelligence, education, learning, giftedness

<p class="MsoNormal" style="margin-top:0cm;margin-right:0cm;margin-bottom:1.0pt; margin-left:36.0pt;text-indent:-36.0pt;mso-pagination:none;mso-list:l0 level1 lfo1; tab-stops:11.0pt 36.0pt;mso-layout-grid-align:none;text-autospace:none"><span style="font-size:13.0pt;font-family:"Helvetica","sans-serif";mso-fareast-font-family: Helvetica;mso-ansi-language:ES"> ▪     <span style="font-size:13.0pt;font-family:"Helvetica","sans-serif";mso-ansi-language: ES">SIGs activities (a glimpse on Mensa)

<p class="MsoNormal" style="margin-top:0cm;margin-right:0cm;margin-bottom:1.0pt; margin-left:36.0pt;text-indent:-36.0pt;mso-pagination:none;mso-list:l0 level1 lfo1; tab-stops:11.0pt 36.0pt;mso-layout-grid-align:none;text-autospace:none"><span style="font-size:13.0pt;font-family:"Helvetica","sans-serif";mso-fareast-font-family: Helvetica;mso-ansi-language:ES"> ▪     <span style="font-size:13.0pt;font-family:"Helvetica","sans-serif";mso-ansi-language: ES">Start a #hashtag topic when possible, for example #IntelligenceDay #MensaxxAG for other members to keep ideas floating around an event or idea.

<p class="MsoNormal" style="margin-top:0cm;margin-right:0cm;margin-bottom:1.0pt; margin-left:36.0pt;text-indent:-36.0pt;mso-pagination:none;mso-list:l0 level1 lfo1; tab-stops:11.0pt 36.0pt;mso-layout-grid-align:none;text-autospace:none"><span style="font-size:13.0pt;font-family:"Helvetica","sans-serif";mso-fareast-font-family: Helvetica;mso-ansi-language:ES"> ▪     <span style="font-size:13.0pt;font-family:"Helvetica","sans-serif";mso-ansi-language: ES">Anytime that a question of a follower requires specific information, include the link of your national chapter official info (it helps keeping answers brief, complete and helps your website's hit scores).

<p class="MsoNormal" style="margin-top:0cm;margin-right:0cm;margin-bottom:1.0pt; margin-left:36.0pt;text-indent:-36.0pt;mso-pagination:none;mso-list:l0 level1 lfo1; tab-stops:11.0pt 36.0pt;mso-layout-grid-align:none;text-autospace:none"><span style="font-size:13.0pt;font-family:"Helvetica","sans-serif";mso-fareast-font-family: Helvetica;mso-ansi-language:ES"> ▪     <span style="font-size:13.0pt;font-family:"Helvetica","sans-serif";mso-ansi-language: ES">If a follower includes you on news related to the previous topics you may RT and thank him/her.

<p class="MsoNormal" style="margin-bottom:5.0pt;mso-pagination:none;mso-layout-grid-align: none;text-autospace:none"><span style="font-size:17.0pt;font-family:"Helvetica","sans-serif"; mso-ansi-language:ES">What to avoid 

<p class="MsoNormal" style="margin-top:0cm;margin-right:0cm;margin-bottom:1.0pt; margin-left:36.0pt;text-indent:-36.0pt;mso-pagination:none;mso-list:l1 level1 lfo2; tab-stops:11.0pt 36.0pt;mso-layout-grid-align:none;text-autospace:none"><span style="font-size:13.0pt;font-family:"Helvetica","sans-serif";mso-fareast-font-family: Helvetica;mso-ansi-language:ES"> ▪     <span style="font-size:13.0pt;font-family:"Helvetica","sans-serif";mso-ansi-language: ES">Phrases, news or notes that carry a political, religious or ideological posture. UNLESS you think you can handle it in a neutral manner -making it clear it is NOT a Mensa posture- and asking for people to comment on it. It could help start threats, but it must be used carefully.

<p class="MsoNormal" style="margin-top:0cm;margin-right:0cm;margin-bottom:1.0pt; margin-left:36.0pt;text-indent:-36.0pt;mso-pagination:none;mso-list:l1 level1 lfo2; tab-stops:11.0pt 36.0pt;mso-layout-grid-align:none;text-autospace:none"><span style="font-size:13.0pt;font-family:"Helvetica","sans-serif";mso-fareast-font-family: Helvetica;mso-ansi-language:ES"> ▪     <span style="font-size:13.0pt;font-family:"Helvetica","sans-serif";mso-ansi-language: ES">Do not ever insult followers.

<p class="MsoNormal" style="margin-top:0cm;margin-right:0cm;margin-bottom:1.0pt; margin-left:36.0pt;text-indent:-36.0pt;mso-pagination:none;mso-list:l1 level1 lfo2; tab-stops:11.0pt 36.0pt;mso-layout-grid-align:none;text-autospace:none"><span style="font-size:13.0pt;font-family:"Helvetica","sans-serif";mso-fareast-font-family: Helvetica;mso-ansi-language:ES"> ▪     <span style="font-size:13.0pt;font-family:"Helvetica","sans-serif";mso-ansi-language: ES">If you are not sure what to respond to a question/follower or to post or not to post something, ask for advice for your PR officer or your National Committee.

<p class="MsoNormal" style="margin-bottom:5.0pt;mso-pagination:none;mso-layout-grid-align: none;text-autospace:none"><span style="font-size:17.0pt;font-family:"Helvetica","sans-serif"; mso-ansi-language:ES">Other tips 

<p class="MsoNormal" style="margin-top:0cm;margin-right:0cm;margin-bottom:1.0pt; margin-left:36.0pt;text-indent:-36.0pt;mso-pagination:none;mso-list:l2 level1 lfo3; tab-stops:11.0pt 36.0pt;mso-layout-grid-align:none;text-autospace:none"><span style="font-size:13.0pt;font-family:"Helvetica","sans-serif";mso-fareast-font-family: Helvetica;mso-ansi-language:ES"> ▪     <span style="font-size:13.0pt;font-family:"Helvetica","sans-serif";mso-ansi-language: ES">In general terms, a neutral attitude should be mantained. Some people get in contact with Mensa in an aggressive manner or trying to "prove they're smarter". Never fall in for that. If you make a mistake while writting or you feel you're getting into dangerous zone you may even reply back humourosly "we're gifted, not perfect ;-)".

<p class="MsoNormal" style="margin-top:0cm;margin-right:0cm;margin-bottom:1.0pt; margin-left:36.0pt;text-indent:-36.0pt;mso-pagination:none;mso-list:l2 level1 lfo3; tab-stops:11.0pt 36.0pt;mso-layout-grid-align:none;text-autospace:none"><span style="font-size:13.0pt;font-family:"Helvetica","sans-serif";mso-fareast-font-family: Helvetica;mso-ansi-language:ES"> ▪     <span style="font-size:13.0pt;font-family:"Helvetica","sans-serif";mso-ansi-language: ES">If someone asks regarding the good or bad theories behind intelligence, reply back with available data and links. Ask for your chapter to define a posture and selected references for this.

<p class="MsoNormal" style="margin-top:0cm;margin-right:0cm;margin-bottom:1.0pt; margin-left:36.0pt;text-indent:-36.0pt;mso-pagination:none;mso-list:l2 level1 lfo3; tab-stops:11.0pt 36.0pt;mso-layout-grid-align:none;text-autospace:none"><span style="font-size:13.0pt;font-family:"Helvetica","sans-serif";mso-fareast-font-family: Helvetica;mso-ansi-language:ES"> ▪     <span style="font-size:13.0pt;font-family:"Helvetica","sans-serif";mso-ansi-language: ES">Always reply in a kind manner.

<p class="MsoNormal" style="margin-top:0cm;margin-right:0cm;margin-bottom:1.0pt; margin-left:36.0pt;text-indent:-36.0pt;mso-pagination:none;mso-list:l2 level1 lfo3; tab-stops:11.0pt 36.0pt;mso-layout-grid-align:none;text-autospace:none"><span style="font-size:13.0pt;font-family:"Helvetica","sans-serif";mso-fareast-font-family: Helvetica;mso-ansi-language:ES"> ▪     <span style="font-size:13.0pt;font-family:"Helvetica","sans-serif";mso-ansi-language: ES">If there is Trending topic (#hashtag) on the air that you can use, go ahead.

<p class="MsoNormal" style="margin-top:0cm;margin-right:0cm;margin-bottom:1.0pt; margin-left:36.0pt;text-indent:-36.0pt;mso-pagination:none;mso-list:l2 level1 lfo3; tab-stops:11.0pt 36.0pt;mso-layout-grid-align:none;text-autospace:none"><span style="font-size:13.0pt;font-family:"Helvetica","sans-serif";mso-fareast-font-family: Helvetica;mso-ansi-language:ES"> ▪     <span style="font-size:13.0pt;font-family:"Helvetica","sans-serif";mso-ansi-language: ES">Follow-back all followers. People appreciate to be recognized and replied.

<p class="MsoNormal" style="margin-top:0cm;margin-right:0cm;margin-bottom:1.0pt; margin-left:36.0pt;text-indent:-36.0pt;mso-pagination:none;mso-list:l2 level1 lfo3; tab-stops:11.0pt 36.0pt;mso-layout-grid-align:none;text-autospace:none"><span style="font-size:13.0pt;font-family:"Helvetica","sans-serif";mso-fareast-font-family: Helvetica;mso-ansi-language:ES"> ▪     <span style="font-size:13.0pt;font-family:"Helvetica","sans-serif";mso-ansi-language: ES">Check your information sources and always use trust worthy links.

<p class="MsoNormal" style="margin-top:0cm;margin-right:0cm;margin-bottom:1.0pt; margin-left:36.0pt;text-indent:-36.0pt;mso-pagination:none;mso-list:l2 level1 lfo3; tab-stops:11.0pt 36.0pt;mso-layout-grid-align:none;text-autospace:none"><span style="font-size:13.0pt;font-family:"Helvetica","sans-serif";mso-fareast-font-family: Helvetica;mso-ansi-language:ES"> ▪     <span style="font-size:13.0pt;font-family:"Helvetica","sans-serif";mso-ansi-language: ES">You may use emoticons. A happy face when posting something that could offend someone sensitive helps keeping the tone down, a sad face may help if you recieve an issue-post from a nonmember may ("I still don't have my test results", kind of thing...)

<p class="MsoNormal" style="margin-top:0cm;margin-right:0cm;margin-bottom:1.0pt; margin-left:36.0pt;text-indent:-36.0pt;mso-pagination:none;mso-list:l2 level1 lfo3; tab-stops:11.0pt 36.0pt;mso-layout-grid-align:none;text-autospace:none"><span style="font-size:13.0pt;font-family:"Helvetica","sans-serif";mso-fareast-font-family: Helvetica;mso-ansi-language:ES"> ▪     <span style="font-size:13.0pt;font-family:"Helvetica","sans-serif";mso-ansi-language: ES">You may greet people "enjoy this sunny friday!"

<p class="MsoNormal" style="margin-top:0cm;margin-right:0cm;margin-bottom:1.0pt; margin-left:36.0pt;text-indent:-36.0pt;mso-pagination:none;mso-list:l2 level1 lfo3; tab-stops:11.0pt 36.0pt;mso-layout-grid-align:none;text-autospace:none"><span style="font-size:13.0pt;font-family:"Helvetica","sans-serif";mso-fareast-font-family: Helvetica;mso-ansi-language:ES"> ▪     <span style="font-size:13.0pt;font-family:"Helvetica","sans-serif";mso-ansi-language: ES">It is a good idea to have a list of generic tweets at hand no general Mensa information in case you run out of ideas one day. For example: "As an international service, #SIGHT allows members to enjoy the company and hospitality of Mensans from around this country and more than 40 other countries."

<p class="MsoNormal" style="margin-bottom:5.0pt;mso-pagination:none;mso-layout-grid-align: none;text-autospace:none"><span style="font-size:17.0pt;font-family:"Helvetica","sans-serif"; mso-ansi-language:ES">Suggested tracking tools 

<p class="MsoNormal" style="margin-bottom:6.0pt;mso-pagination:none;mso-layout-grid-align: none;text-autospace:none"><span lang="ES" style="font-size:13.0pt; font-family:"Helvetica","sans-serif";color:#274FAD;mso-ansi-language:ES; text-decoration:none;text-underline:none">TweetStats<span style="font-size:13.0pt;font-family:"Helvetica","sans-serif";mso-ansi-language: ES"> Is a statistical tool that allows you to see our tweets activity through time. It includes the usernames of those who interact the most with us. (Although now it seems to take forever to create your analysis) <span lang="ES" style="font-size:13.0pt;font-family:"Helvetica","sans-serif";color:#274FAD; mso-ansi-language:ES;text-decoration:none;text-underline:none">Xefer<span style="font-size:13.0pt;font-family:"Helvetica","sans-serif";mso-ansi-language: ES"> helps you to know the best timming for our tweet posting. <span lang="ES" style="font-size: 13.0pt;font-family:"Helvetica","sans-serif";color:#274FAD;mso-ansi-language: ES;text-decoration:none;text-underline:none">Twitalyzer<span style="font-size:13.0pt;font-family:"Helvetica","sans-serif";mso-ansi-language: ES"> was a great free tool, but now you do have to pay for the service. <span lang="ES" style="font-size:13.0pt;font-family:"Helvetica","sans-serif";color:#274FAD; mso-ansi-language:ES;text-decoration:none;text-underline:none">Twitonomy<span style="font-size:13.0pt;font-family:"Helvetica","sans-serif";mso-ansi-language: ES"> is also good and still free.

<p class="MsoNormal" style="margin-bottom:11.0pt;mso-pagination:none;mso-layout-grid-align: none;text-autospace:none"><span style="font-size:19.0pt;font-family:"Helvetica","sans-serif"; mso-ansi-language:ES">Good Practices for Mensan Facebook PR pages

<p class="MsoNormal" style="margin-top:0cm;margin-right:0cm;margin-bottom:1.0pt; margin-left:36.0pt;text-indent:-36.0pt;mso-pagination:none;mso-list:l3 level1 lfo4; tab-stops:11.0pt 36.0pt;mso-layout-grid-align:none;text-autospace:none"><span style="font-size:13.0pt;font-family:"Helvetica","sans-serif";mso-fareast-font-family: Helvetica;mso-ansi-language:ES"> ▪     <span style="font-size:13.0pt;font-family:"Helvetica","sans-serif";mso-ansi-language: ES">Facebook allows to create "pages" which allow more freedom for administrators to post on behalf of an organizatino and also includes generic stats. It also includes the possibility to promote your page and create ads in case your national chapter decides to invest on that area.

<p class="MsoNormal" style="margin-top:0cm;margin-right:0cm;margin-bottom:1.0pt; margin-left:36.0pt;text-indent:-36.0pt;mso-pagination:none;mso-list:l3 level1 lfo4; tab-stops:11.0pt 36.0pt;mso-layout-grid-align:none;text-autospace:none"><span style="font-size:13.0pt;font-family:"Helvetica","sans-serif";mso-fareast-font-family: Helvetica;mso-ansi-language:ES"> ▪     <span style="font-size:13.0pt;font-family:"Helvetica","sans-serif";mso-ansi-language: ES">Be mindful that a regular post a day is necessary for those who "like" the page to remember you are there. If you post too often people may feel overwhelmed, specially if the content of your posting seems to egocentric and not too interesting.

<p class="MsoNormal" style="margin-top:0cm;margin-right:0cm;margin-bottom:1.0pt; margin-left:36.0pt;text-indent:-36.0pt;mso-pagination:none;mso-list:l3 level1 lfo4; tab-stops:11.0pt 36.0pt;mso-layout-grid-align:none;text-autospace:none"><span style="font-size:13.0pt;font-family:"Helvetica","sans-serif";mso-fareast-font-family: Helvetica;mso-ansi-language:ES"> ▪     <span style="font-size:13.0pt;font-family:"Helvetica","sans-serif";mso-ansi-language: ES">Include basic information at the "about" section of the page and the link to the official website. What is Mensa? What are its objectives? Mensa has no political, religious, etc point of view...

<h2 class="MsoNormal" style="margin-bottom:5.0pt;mso-pagination:none;mso-layout-grid-align: none;text-autospace:none"><span style="font-size:17.0pt;font-family:"Helvetica","sans-serif"; mso-ansi-language:ES">Suggested topics to post 

<p class="MsoNormal" style="margin-top:0cm;margin-right:0cm;margin-bottom:1.0pt; margin-left:36.0pt;text-indent:-36.0pt;mso-pagination:none;mso-list:l0 level1 lfo1; tab-stops:11.0pt 36.0pt;mso-layout-grid-align:none;text-autospace:none"><span style="font-size:13.0pt;font-family:"Helvetica","sans-serif";mso-fareast-font-family: Helvetica;mso-ansi-language:ES"> ▪     <span style="font-size:13.0pt;font-family:"Helvetica","sans-serif";mso-ansi-language: ES">Notes and news on inteligence, education, giftedness and related joke images. Be mindful if you post graphical content to also write the message within, people with lack of vision who use special equipment for websites won't get any information from just an image, but they will be able to "read" your writting.

<p class="MsoNormal" style="margin-top:0cm;margin-right:0cm;margin-bottom:1.0pt; margin-left:36.0pt;text-indent:-36.0pt;mso-pagination:none;mso-list:l0 level1 lfo1; tab-stops:11.0pt 36.0pt;mso-layout-grid-align:none;text-autospace:none"><span style="font-size:13.0pt;font-family:"Helvetica","sans-serif";mso-fareast-font-family: Helvetica;mso-ansi-language:ES"> ▪     <span style="font-size:13.0pt;font-family:"Helvetica","sans-serif";mso-ansi-language: ES">Keep in mind that an image will make your posting more vissible to your audience. Either if it is on posting news or a mensan activity note.

<p class="MsoNormal" style="margin-top:0cm;margin-right:0cm;margin-bottom:1.0pt; margin-left:36.0pt;text-indent:-36.0pt;mso-pagination:none;mso-list:l0 level1 lfo1; tab-stops:11.0pt 36.0pt;mso-layout-grid-align:none;text-autospace:none"><span style="font-size:13.0pt;font-family:"Helvetica","sans-serif";mso-fareast-font-family: Helvetica;mso-ansi-language:ES"> ▪     <span style="font-size:13.0pt;font-family:"Helvetica","sans-serif";mso-ansi-language: ES">On images, be mindful of copyright. Publish images that you own or with CC license, properly linked.

<p class="MsoNormal" style="margin-bottom:5.0pt;mso-pagination:none;mso-layout-grid-align: none;text-autospace:none"><span style="font-size:17.0pt;font-family:"Helvetica","sans-serif"; mso-ansi-language:ES">What to avoid 

<p class="MsoNormal" style="margin-top:0cm;margin-right:0cm;margin-bottom:1.0pt; margin-left:36.0pt;text-indent:-36.0pt;mso-pagination:none;mso-list:l1 level1 lfo2; tab-stops:11.0pt 36.0pt;mso-layout-grid-align:none;text-autospace:none"><span style="font-size:13.0pt;font-family:"Helvetica","sans-serif";mso-fareast-font-family: Helvetica;mso-ansi-language:ES"> ▪     <span style="font-size:13.0pt;font-family:"Helvetica","sans-serif";mso-ansi-language: ES">Phrases, news or notes that carry a political, religious or ideological posture.

<p class="MsoNormal" style="margin-top:0cm;margin-right:0cm;margin-bottom:1.0pt; margin-left:36.0pt;text-indent:-36.0pt;mso-pagination:none;mso-list:l1 level1 lfo2; tab-stops:11.0pt 36.0pt;mso-layout-grid-align:none;text-autospace:none"><span style="font-size:13.0pt;font-family:"Helvetica","sans-serif";mso-fareast-font-family: Helvetica;mso-ansi-language:ES"> ▪     <span style="font-size:13.0pt;font-family:"Helvetica","sans-serif";mso-ansi-language: ES">Do not ever insult followers.

<p class="MsoNormal" style="margin-top:0cm;margin-right:0cm;margin-bottom:1.0pt; margin-left:36.0pt;text-indent:-36.0pt;mso-pagination:none;mso-list:l1 level1 lfo2; tab-stops:11.0pt 36.0pt;mso-layout-grid-align:none;text-autospace:none"><span style="font-size:13.0pt;font-family:"Helvetica","sans-serif";mso-fareast-font-family: Helvetica;mso-ansi-language:ES"> ▪     <span style="font-size:13.0pt;font-family:"Helvetica","sans-serif";mso-ansi-language: ES">If you are not sure what to respond to a question/follower or to post or not to post something, ask for advice for your PR officer or your National Committee.

<p class="MsoNormal" style="margin-bottom:5.0pt;mso-pagination:none;mso-layout-grid-align: none;text-autospace:none"><span style="font-size:17.0pt;font-family:"Helvetica","sans-serif"; mso-ansi-language:ES">Other tips 

<p class="MsoNormal" style="margin-top:0cm;margin-right:0cm;margin-bottom:1.0pt; margin-left:36.0pt;text-indent:-36.0pt;mso-pagination:none;mso-list:l2 level1 lfo3; tab-stops:11.0pt 36.0pt;mso-layout-grid-align:none;text-autospace:none"><span style="font-size:13.0pt;font-family:"Helvetica","sans-serif";mso-fareast-font-family: Helvetica;mso-ansi-language:ES"> ▪     <span style="font-size:13.0pt;font-family:"Helvetica","sans-serif";mso-ansi-language: ES">Keep an eye for private messages and posts you may receive. Do not leave that unattended for long periods of time.

<p class="MsoNormal" style="margin-top:0cm;margin-right:0cm;margin-bottom:1.0pt; margin-left:36.0pt;text-indent:-36.0pt;mso-pagination:none;mso-list:l2 level1 lfo3; tab-stops:11.0pt 36.0pt;mso-layout-grid-align:none;text-autospace:none"><span style="font-size:13.0pt;font-family:"Helvetica","sans-serif";mso-fareast-font-family: Helvetica;mso-ansi-language:ES"> ▪     <span style="font-size:13.0pt;font-family:"Helvetica","sans-serif";mso-ansi-language: ES">Check your information sources and always use trust worthy links.

<p class="MsoNormal" style="margin-top:0cm;margin-right:0cm;margin-bottom:1.0pt; margin-left:36.0pt;text-indent:-36.0pt;mso-pagination:none;mso-list:l2 level1 lfo3; tab-stops:11.0pt 36.0pt;mso-layout-grid-align:none;text-autospace:none"><span style="font-size:13.0pt;font-family:"Helvetica","sans-serif";mso-fareast-font-family: Helvetica;mso-ansi-language:ES"> ▪     <span style="font-size:13.0pt;font-family:"Helvetica","sans-serif";mso-ansi-language: ES">Try to change periodically the cover picture. If possible, get one from a mensan event -ask members for permission to show their image publicly-.

<p class="MsoNormal" style="margin-top:0cm;margin-right:0cm;margin-bottom:1.0pt; margin-left:36.0pt;text-indent:-36.0pt;mso-pagination:none;mso-list:l2 level1 lfo3; tab-stops:11.0pt 36.0pt;mso-layout-grid-align:none;text-autospace:none"><span style="font-size:13.0pt;font-family:"Helvetica","sans-serif";mso-fareast-font-family: Helvetica;mso-ansi-language:ES"> ▪     <span style="font-size:13.0pt;font-family:"Helvetica","sans-serif";mso-ansi-language: ES">Share other mensan facebook pages images.

<p class="MsoNormal" style="margin-top:0cm;margin-right:0cm;margin-bottom:1.0pt; margin-left:36.0pt;text-indent:-36.0pt;mso-pagination:none;mso-list:l2 level1 lfo3; tab-stops:11.0pt 36.0pt;mso-layout-grid-align:none;text-autospace:none"><span style="font-size:13.0pt;font-family:"Helvetica","sans-serif";mso-fareast-font-family: Helvetica;mso-ansi-language:ES"> ▪     <span style="font-size:13.0pt;font-family:"Helvetica","sans-serif";mso-ansi-language: ES">Your audience may appreciate riddles.

<p class="MsoNormal"><span style="font-size:13.0pt;font-family:"Helvetica","sans-serif"; mso-ansi-language:ES">From time to time include links - info from your national chapter official website.